Women In the US Army Research Paper Example | Topics and Well Written Essays - 3000 words - 1

Women In the US Army - Research Paper Example Opposing the traditional socio-religious barriers to and prejudices that women are best suited for indoor activities due to their psychophysical fragility, women’s position in outdoor activities was reinforced by their participation in the Women’s Army Auxiliary Corp. Indeed the root of the Women’s Army Auxiliary Corp lies in the women’s unarmed services â€Å"with the Army under contract and as volunteers during World War I as communications specialists and dietitians† (Bellafiare 4). Subsequently, a bill regarding women’s inclusion into the US Army as regular personnel with equal pay, equal legal protection, disability benefits, pensions and medical care was proposed by Edith Nourse Rogers, the Congresswoman of Massachusetts. But Rogers’ propositions did not go unchallenged since â€Å"both the Army and the American public initially had difficulty accepting the concept of women in uniform† (Moore 34). Finally, Rogers’ c ommittee and the US Military authority came to a compromise regarding the women’s legal rights in the army and the Womens Army Auxiliary Corps (WAAC) became existent in 1942 by Public Law 554 () as a branch "for the purpose of making available to the national defense the knowledge, skill, and special training of the women of the nation." (Bellafaire 7). Later, the WAAC gained the full status of an army branch, being converted to Women’s Army Corp (WAC) in 1943. About 150,000 American women â€Å"served in the Womens Army Corps (WAC) during World War 11. Members of the WAC were the first women other than nurses to serve within the ranks of the United States Army† (Bellafiare 5). Though Rogers’s idea was to provide the women with full status of army personnel in the US Army, due to the novelty of the idea and social barriers and prejudice towards women’s participation in armed activities, the WAAC members did not have the full rights that their male counterpart had

Managing Case Study on Colgate Co Example | Topics and Well Written Essays - 2500 words

Managing on Colgate Co - Case Study Example The report will also outline some of the competitors in this market that pose a challenge to the operations of Colgate in the oral and dental health care industry. 1.1 Background information about Colgate According to its official website, Colgate was established in 1806 and it was founded by William Colgate. To date, Colgate is regarded as the world’s leader in oral and dental health care and it offers products such as toothbrushes as well as toothpastes. Colgate operates in more than 200 countries though it is based in the US. According to Berger (2010), Colgate has a market share of 44,4 % in the world’s toothpaste industry and it operates in more than 200 countries. The company posted a profit of $3, 615 in the financial year of 2010. The brand is very popular in different countries. For instance, Colgate enjoys a lot of positive consumer response in large emerging economies such as India and Brazil. The company also offers different sizes of toothpaste to different customers. 2.0 Situational analysis of the marketing environment (SWOT) Basically, â€Å"SWOT analysis is a useful instrument that is used to help managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it,† (Strydom, 2004, p. 31). SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as either opportunities (O) or threats (T) and these factors help the company determine its current position in the market in order to map an effective strategy to realize its intended goals. The table below shows the SWOT analysis for Colgate. Table 1: SWOT analysis for Colgate Strengths The company has good human resources management practices which entails that it has a dedicated workforce The company also uses effective marketing strategies in selling its products Innovation is prioritized in terms of product development and it incorporates dental professionals in its o perations Colgate is a leader in dental hygiene The company operates in many countries across the globe Weaknesses The major weakness of this company is that it spends less on media advertising compared to its rival competitors Opportunities The major opportunity of the company is based on the aspect related to growing dental hygiene market across the whole world. The emerging markets also provide a good opportunity for Colgate Threats The major threat faced by Colgate is related to competition from other rival competitors. There are chances of substitute products being offered by other companies and this affects price of products offered. The other threat is related to currency fluctuations in different countries where Colgate operates Basically, the managers in a company should take advantage of the company’s strengths and opportunities while they put measures in place that are designed to minimise the weaknesses and threats. This section explains in detail the contents of the